Onboard Mainstream Users with Magic’s Passwordless Email Login on Immutable X

3 min readJun 9, 2022

Immutable X, the leading layer 2 scaling solution for NFTs, successfully integrated with Magic to enable any developer to onboard mainstream users seamlessly. Users no longer have to expose their wallet or create passwords from the start, and directly create their Immutable X wallets with only an e-mail address to engage with their favourite NFT projects built on Ethereum.

Magic is a developer SDK that can be integrated into any application to enable passwordless authentication using magic links — similar to Slack and Medium. Backed by more than 80 investors in their latest Series A funding, Magic’s product suite, including Fortmatic, has been able to support notable projects including OpenSea, Decentraland, Decrypt, Nifty’s, Zed Run, etc.

The ultimate goal at Immutable X since day 1 is to allow teams to build world-class web3 games without technical limitations compromising their vision. The strategic partnership with Magic proceeds a crucial leap forward for all Immutable X developers to solve a core mainstream problem and hyperscale their NFT projects more effectively and efficiently. Magic enables developers to onboard users in 2 familiar steps, overcoming the standard high friction onboarding process.

“Magic and Immutable X have shared goals and synergy in eliminating friction and removing complexity in onboarding user experience. Magic is absolutely thrilled about partnering with Immutable X to onboard hundreds of millions of Web3 gamers in a seamless and secure fashion,” — Sean Li, CEO and Co-Founder, Magic.

Magic’s wallet is now accessible for any Immutable X dapps on Immutable X’s documentation.

About Magic

Founded in 2018, Magic Labs, formerly known as Fortmatic, is a Silicon Valley based tech start-up that specializes in passwordless authentication and private key management. Web2 and Web3 applications powered by Magic are being used by millions of users worldwide. Magic’s mission is to safeguard the trust between users and internet services by establishing secure and authentic digital identity. In addition to offering enterprise-grade security, Magic has received SOC 2 Type 2, GDPR and CCPA compliance certificates. Magic is backed by top VCs, such as Tiger Global, Northzone, Lightspeed Ventures, Social Capital, etc. as well as renowned angel investors, such as Alexis Ohanian (co-founder of Reddit), Balaji Srinivasan (ex-CTO at Coinbase), Naval Ravikant (co-founder of AngelList), Jason Warner (CTO of GitHub), Ryan Hoover (Founder of Product Hunt) and more.

Follow Magic at www.magic.link, Twitter, Discord, LinkedIn, YouTube.

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About Immutable X

Immutable X is the leading Layer 2 scaling solution for NFTs to enable gas-free minting and trading, while not compromising the security of the most used blockchain globally for NFTs, Ethereum. The solution, powered by StarkWare’s innovative technology, offers instant trade confirmation, massive scalability (up to 9,000 transactions per second), and fantastic developer and user experience. Immutable X has announced integrations with established marketplaces such as OpenSea and Mintable, and is powering some of the largest NFT plays across consumer apps (TikTok), DeFi (SuperFarm), and gaming (GameStop, ESL Gaming, Ember Sword, Planet Quest, Gods Unchained, Guild of Guardians, GreenPark Sports, Illuvium, MyCryptoHeroes+).

To learn more about Immutable visit: https://www.immutable.com/

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Immutable Media Contact:

Kailey Medzadourian